At our Startup Arena Jakarta event, Japanese startup Moso pitched its video editing software for Mac OS X. We wrote about Moso once before, but the startup has fresh aspirations for the coming months. Its iPhone app is coming in July, and founder Shinju Murakoshi says that they will be targeting no less than a million downloads.

The service is an interesting one in that it makes video editing a little easier, a little faster, and more fun. Users can add fun animations, animations and motion text, and other fun effects. Videos can then be exported to networks like Facebook, YouTube, and Twitter and shared with your friends.

So far the free OS X app has over 200,000 downloads, with 28 percent of those coming from the US, and 17 percent coming from its home country of Japan. The business model is based around an upgraded paid version of the app, which Shinji says is purchased by about one percent of users (or about 2000 users). There are also some corporate customers in Japan who want to use it as well.

Shinji ended his pitch with a strong tagline, ‘The power of making video for everyone.’

The judges asked if the upcoming iPhone app will be free, but there will be in-app purchases (perhaps video effects) that will help them make money. For B2B they plan to charge a monthly subscription.

Shinji noted that his service is particularly well suited for short YouTube videos, since people don’t want to use pro software for such videos. Shinji pointed out the market of YouTubers and Youtube celebrities, and also noted that the service could be used for Facebook video blogging as well.

This is a part of our coverage of Startup Asia Jakarta 2012, our startup event running on June 8 and 9. You can follow along on Twitter at @startupasia, on our Facebook page, on Google Plus, or via RSS.