Mighty Jaxx, a Singapore-based manufacturer of collectibles and lifestyle products, has announced its first metaverse project called Spooky Season.

Photo credit: Mighty Jaxx

The project is a collaboration with US-based collectibles giant Sideshow Collectibles and can be accessed on Animoca Brands’ The Sandbox from October 28 to November 11. The full version of the metaverse will be launched during Singapore Comic Con in early December.

Spooky Season is a virtual world that allows users to interact with their collectibles in real life as well as with other players.

Founded in 2012 by serial entrepreneur Jackson Aw, Mighty Jaxx designs and manufactures digital and physical collectible items. It currently sells millions of products every year and partners with global brands such as Adidas, Netflix, Hasbro, and Nickelodeon.

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Earlier this year, the startup raised an undisclosed amount of funding from Chinese entertainment platform iDreamSky Technology Holdings. This came after a US$20 million round led by East Ventures.