Zoho, an India-based enterprise software company with Asia-Pacific headquarters in Singapore, said on November 13 that it rebuilt Zoho Campaigns, its marketing platform, to add WhatsApp messaging, AI agent workflows, and simpler email and SMS tools.

The update combines email, SMS, and WhatsApp in one workflow and supports Model Context Protocol, a standard that lets compatible AI agents access tools, data sources, and application programming interfaces, subject to configured permissions.

It also includes a redesigned template editor and workspace.

Zoho said internal tests showed faster email sending and contact imports.

Pricing is unchanged, with paid plans starting at US$4 a month.

SMS and WhatsApp carry no added platform charge, but users must buy message credits.

WhatsApp messaging is priced at the platform level.

Zoho said it had surpassed 150 million users globally and 1 million paying organizations.

🔗 Source: Zoho Corporation

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