OutPerform, a Kuala Lumpur-based WhatsApp-first AI customer engagement platform built by Nexible Solutions and described as a Catcha Digital Berhad company, has launched Lydia, an AI avatar for property developers, at Digital Nasional Berhad’s My5G Portal experience center in TRX, Kuala Lumpur.

The company said Lydia would help property developers respond faster to buyer enquiries, manage conversations, and move leads toward viewings and bookings, as buyers increasingly expect replies outside office hours.

Digital Nasional Berhad (DNB) is tasked with deploying 5G infrastructure across Malaysia.

The launch also aligns with Catcha Digital’s push into software-as-a-service and AI. The group previously announced plans to expand into those sectors by acquiring a 51% stake in Nexible Solutions.

Tools that process buyers’ personal data in Malaysia would need to comply with the Personal Data Protection Act, which governs how organizations collect, use, and disclose personal data.

🔗 Source: OutPerform