Unlocked: Chatri Sityodtong
1 Season | 5 Episodes
Chatri Sityodtong is the branding mastermind behind One Championship and Evolve MMA. As a founder, he has led One from just an idea to a company with mass brand awareness, millions of viewers, and a sky-high valuation. In this five-part series, Chatri takes us through the branding strategies and tactics that he used to build One into a billion-dollar brand, as well as his personal story of building up resilience and grit.
Unlocked: Chatri Sityodtong | S1E5
Managing a billion-dollar brand
One Championship CEO Chatri Sityodtong details how brand equity can lead to category expansion, his lessons learned from building the One brand from the ground up, and the potential he sees in Southeast Asia’s tech and startup scene.
Unlocked: Chatri Sityodtong | S1E4
Developing brand equity
One Championship CEO Chatri Sityodtong breaks down the different aspects of Keller’s Brand Equity Model and how companies can leverage strong brand equity.
Unlocked: Chatri Sityodtong | S1E3
Brand building blocks
Learn about the importance of a company’s core values, how to establish and develop them, and how to communicate these values through a brand story.
Unlocked: Chatri Sityodtong | S1E2
Evolving into One
In this episode of Unlocked: Chatri Sityodtong, learn about the pivotal moment when the One Championship CEO left Wall Street to pursue his passion in martial arts.
Unlocked: Chatri Sityodtong | S1E1
Meet Chatri Sityodtong
In episode one of Unlocked: Chatri Sityodtong, Sityodtong recounts formative moments from his childhood and upbringing that set him on the path to entrepreneurship.
