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Tokopedia, TikTok Shop have completed back-end integrations
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TikTok Shop and Tokopedia have finished integrating their systems as per merger requirements, said Melissa Siska Juminto, president of ecommerce at GoTo Group. The integration, which resulted in the Shop | Tokopedia brand, was completed as of March 27.
“All ecommerce activities on Shop | Tokopedia, including payments, ordering activities, and transactions are now being entirely carried out on Tokopedia’s electronic systems,” said Juminto in a statement shared with Tech in Asia.
“We have also separated social media accounts from ecommerce accounts in the TikTok application, complete with a choice of privacy settings according to user preferences.”
Aside from the payment integration between TikTok and Tokopedia, branding across the new entity’s platform – from the website’s homepage to Tokopedia’s seller dashboard – has been made consistent to the Shop | Tokopedia brand.
As Tech in Asia reported previously, TikTok needed to establish a new entity, obtain an ecommerce license from the Ministry of Trade, and create a standalone TikTok Shop app to reverse its ban in Indonesia – all of which are now fulfilled. With that, Tokopedia and TikTok Shop can now focus on execution, as GoTo CEO Patrick Walujo said in the company’s latest earnings call.
Pre-merger, TikTok Shop’s estimated Indonesia gross merchandise value (GMV) for 2023 was US$6 billion, compared to Tokopedia’s US$15.6 billion.
Juminto previously declined to disclose the post-merger GMV but said that the group is confident that they will meet “or even exceed our expectations” going forward.
For now, Indonesia’s Ministry of Trade – which has jurisdiction for issuing ecommerce regulations in the country – will audit the integration process after four months to decide whether there are still any violations.
See also: GoTo CEO delivers first quarterly profit, but will he stay on?
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Editing by Putra Muskita and Dhania Putri Sarahtika
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