Elyssa Lopez · · 2 min read

Tokopedia, TikTok Shop have completed back-end integrations

Photo credit: 123rf

TikTok Shop and Tokopedia have finished integrating their systems as per merger requirements, said Melissa Siska Juminto, president of ecommerce at GoTo Group. The integration, which resulted in the Shop | Tokopedia brand, was completed as of March 27.

“All ecommerce activities on Shop | Tokopedia, including payments, ordering activities, and transactions are now being entirely carried out on Tokopedia’s electronic systems,” said Juminto in a statement shared with Tech in Asia.

“We have also separated social media accounts from ecommerce accounts in the TikTok application, complete with a choice of privacy settings according to user preferences.”

Aside from the payment integration between TikTok and Tokopedia, branding across the new entity’s platform – from the website’s homepage to Tokopedia’s seller dashboard – has been made consistent to the Shop | Tokopedia brand.

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As Tech in Asia reported previously, TikTok needed to establish a new entity, obtain an ecommerce license from the Ministry of Trade, and create a standalone TikTok Shop app to reverse its ban in Indonesia – all of which are now fulfilled. With that, Tokopedia and TikTok Shop can now focus on execution, as GoTo CEO Patrick Walujo said in the company’s latest earnings call.

Pre-merger, TikTok Shop’s estimated Indonesia gross merchandise value (GMV) for 2023 was US$6 billion, compared to Tokopedia’s US$15.6 billion.

Juminto previously declined to disclose the post-merger GMV but said that the group is confident that they will meet “or even exceed our expectations” going forward.

For now, Indonesia’s Ministry of Trade – which has jurisdiction for issuing ecommerce regulations in the country – will audit the integration process after four months to decide whether there are still any violations.

See also: GoTo CEO delivers first quarterly profit, but will he stay on?

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TIA Writer

Elyssa Lopez

I write business stories from Manila. If you have story tips, please send an email to elyssa@techinasia.com. You may also find me on X @elyssalopz.

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